As Creative Lead at Bright Brothers Strategy Group, I developed the full brand identity for Tempe TRiP, a City of Tempe and Downtown Tempe Authority placemaking initiative designed to support local mobility and public engagement. My work included logo design, a comprehensive brand identity guide, and a suite of supporting assets such as social media graphics, stickers, window clings, and promotional collateral. This project highlights my ability to craft vibrant, flexible design systems that enhance wayfinding, encourage exploration, and bring public-facing initiatives to life through thoughtful visual storytelling.